Project Overview

Cabin Prints, an online store specializing in high-quality art prints, needed a seamless ecommerce solution that would enable automated order fulfillment with minimal ongoing management. The goal was to build an efficient online store that could process orders, manage inventory, and integrate with key digital marketing platforms while ensuring a smooth customer experience.

The Solution

To achieve this, we built Cabin Prints’ ecommerce website using WooCommerce—a free, headless ecommerce platform with no service fees. This provided flexibility and full control over the website’s functionality and user experience. The following features were implemented:

1. Automated Dropshipping and Printing Services

To streamline order fulfillment, we integrated the site with Gelato and Printful. These services handle the printing and shipping of orders, allowing Cabin Prints to operate without maintaining physical inventory. This automation reduced manual workload while ensuring customers receive high-quality prints with fast delivery times.

2. Online Payment Processing with Stripe

A secure and reliable payment processing system was essential. We integrated Stripe, enabling seamless credit and debit card transactions while ensuring security and compliance with industry standards.

3. Multi-Channel Sales Integration

To expand Cabin Prints’ reach, we connected their inventory to key digital marketplaces, including:

• Google Merchant Centre – enabling product listings on Google Shopping.
• Facebook Marketplace – allowing direct social commerce sales.

This increased product visibility and drove additional traffic to the website.

4. Performance Tracking with Google Analytics

To help the client monitor and optimize their sales performance, we integrated Google Analytics. This provided real-time insights into sales, conversion rates, and customer behavior, allowing for data-driven marketing decisions.

Results

The results of this project exceeded expectations:

• Minimal Management – The site now operates with automated order processing, fulfillment, and delivery, allowing the client to focus on growing their business rather than handling logistics.
• Rapid Deployment – The store was live, ranking on Google, and generating traffic within a week.
• Increased Reach – Multi-channel integration expanded potential sales opportunities beyond the website.
• Optimised User Experience – A fast, responsive, and secure site provided customers with a seamless shopping experience.

Conclusion

This project successfully delivered a fully automated, high-performing ecommerce website for Cabin Prints. By leveraging WooCommerce, print-on-demand services, and strategic integrations, we created a system that enables smooth operations with minimal hands-on management. With a strong online presence and optimised sales channels, Cabin Prints is well-positioned for sustained growth in the competitive ecommerce market.